OUR STORY
The WE HEAL PROJECT[S] is a movement rooted in the heart of Los Angeles, inspired by the city’s resilience in facing unprecedented challenges, from the COVID-19 pandemic and social inequality to political unrest and the recent devastating wildfires impacting our communities.
Led by visionary artists Ponti Lambros and Boris Burdikin, the project serves as a multidisciplinary platform harnessing the power of art and creativity to inspire HEALING and UNITY throughout the city.
At its core is the "HEALING HEART" an iconic symbol designed by Ponti Lambros. Inspired by Milton Glaser's 1976 'I Love NY" logo for New York City, it represents LOVE, UNITY, and most importantly HEALING for Los Angeles during these turbulent times.
WE believe in the power of art and creativity to heal and transform.
Our mission is to use ART + COLLABORATION as a platform for healing—through inspiring art installations, immersive experiences, meaningful brand collaborations, and wellness-centered product collections that promote mental well-being and support healing for the people of Los Angeles.
WE believe in creating ART WITH PURPOSE
PONTI LAMBROS
Ponti Lambros spent 10 years in London as an investment banker focused on the entertainment and media sector. Inspired by all of his creative clients he took a leap of faith and shifted his focus on his love of music and the arts. In London he helped create the world’s largest HipHop Photographic exhibition, and assisted in producing a coffee table book and documentary called “Hip Hop Immortals.”
After relocating back to his hometown of LA, Ponti focused on producing his own artwork and took part in solo and joint gallery exhibitions that were highly successful. This resulted in a vast amount of A list, institutional, and private collectors to support and collect his work. A large collection of Ponti’s work can be seen on the Lee Daniels hit series “ Empire”.
In 2008 Ponti founded Art Rebel, an art studio with the primary focus of allowing people of all ages to reconnect with their creative self. Art Rebel has provided over 10,000 students art programming opportunities, events,and supplies throughout the greater LA area. Ponti has been recognized by the city of LA for his creative services he has provided the community.
Continuing that commitment, Lambros also sits on the Board of Directors for the Sherman Oaks Chamber Foundation. A non-profit foundation
providing local artists the opportunity to display their artwork on utility boxes in the Sherman Oaks area.
Once the pandemic hit and Art Rebel had to shut down, Ponti challenged himself as an artist and focused his attention on creating an iconic
symbol for his beloved city of LA, “The Healing Heart”. Now all of his time is focused as co- founder of WE HEAL PROJECT[S] to raise a global awareness of the healing qualities that the arts and creativity can play to improve mental health during today’s challenging times.
BORIS BURDIKIN
Boris Burdikin is an established Creative
Director and Product Designer based in Los Angeles. For 20+ years Boris has been consistent in making his design mark at many of the top fashion, sport, and lifestyle brands.
Originally hailing from New York City, Boris spent the early part of his career sharpening his design skillset at iconic rival sport brands Puma and Adidas.
Based in the Adidas International Design Studio NYC and under the direction of industry icon Peter Moore, Boris would assume a Senior Apparel Design role for special projects including the very first collections for Adidas Originals as well as for Adidas Global Basketball.
During his tenure at Adidas Boris would have the opportunity to work with basketball legend Kobe Bryant and design his signature apparel
collection. The Kobe Collection was a premium sport lifestyle apparel range utilizing luxury materials and trims and was a pre-cursor to the
future Y-3 collections.
Continuing his creative journey in New York City Boris would assume Design Director positions with Liz Claiborne, Phat Fashions, Pony,
Li & Fung, Sean John , and New Era Cap.
As a Design Consultant now based in Los Angeles, Boris continues to maintain a high level of vision and execution. His more recent creative collaborations with Alpha Industries, Starter, Barneys New York, and Beyond The Streets represent a cross section of marquee brands that Boris has left his creative fingerprints on.
Boris’ involvement as co-founder of WE HEAL PROJECT[S] speaks to his ethos for creating with love, passion, and purpose. It’s a purpose and role that is far bigger than all of his achievements. A role that he has been training for his entire life.
The "HEALING HEART" is a symbol for this moment in time that has challenged the Los Angeles community.
It is the anchor for all of our art and messaging.
Proceeds from our art and product sales directly fund the production of the HEALING HEART ART KITS. Throughout the year we produce and donate ART KITS to schools and organizations that serve those most in need in our local underprivileged communities